Sprint enters local search business

March 28, 2006 – 6:22 am

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Directory services for phones is not only a necessity; it’s also big business. Sprint has decided to release a number of offerings according to a new article. Sprint is not the first company to enter this field. In fact, search engine giant Google, Inc. is also working rapidly to deploy a similar product. Infospace is the information provider, and early tests indicate that users liked the Infospace offering much better than the Google one.

The service, called Find-It, is $2.99 per month, which also includes a directory-service-enable phone. Users will have several functions available:

1) Movie times and theater locations
2) Directory information and location search

The potential for mass appeal is huge:

But the service from the No. 3 U.S. mobile provider may be the first with potential to create mass appeal as it is easy to use and was designed to work on 70 percent of the service provider’s roughly 48 million subscribers’ phones from the most expensive to the cheapest, according to analysts.

The rollout is in its’ early stages.

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