Sprint takes aim at families

April 14, 2006 – 9:57 am

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Sprint knows they can make more money by selling more services to the same families. Heck, all telecom companies know this by now. So Sprint’s new marketing takes aim directly at families by offering “child location services”. The interesting thing about this is, Sprint and all other cell phone operators had to pay for the technology to be developed, so any monetization would be a big boost to earnings.

So far “people finding” hasn’t worked miracles for anyone’s revenues, but Disney is starting a similar service, so at least Sprint is making a go of it. The question is: how many people will pay a premium of $9.99 for the feature?

Entertainment conglomerate Walt Disney Co., which is renting space on Sprint’s network to sell services under its own brand, said last week it plans go after the family market with services including a location offering that is similar to Sprint’s service.

Disney seems to be taking a completely different approach than Sprint, although they’re using basically the same technology. They are attempting to brand service by leveraging the household Disney name.

Both of these services will be out shortly. It will be interesting to see if either of these impressive marketing companies can earn on people finding where others have failed. We’ll stay tuned.

Article Source: Reuters

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