Mobile Phone Games> Console Titles?

August 23, 2006 – 11:48 am

This is a shocking prospect. There are millions of people who are crazy for gaming console titles while very few people are addicted to mobile phone games. In fact, many of us even are not aware of the games that exist in our phone sets. It seems that this scenario is going to change soon. At least, I got this impression from reading this report titled ‘Mobile phone games to surpass console titles?’ This interesting idea has come from Stephane Labrunie, VP of European Sales at I-play. I am quoting from a report of GamesIndustry.biz:

“According to Labrunie, mobile gaming “is the definition of a true mass market; it’s not a niche market, as is console gaming.”

To support this argument, Labrunie pointed to the fact that 48 per cent of mobile gamers are female, while 58 per cent are aged between 18 and 34. Although he conceded that the market “will take time to grow”, Labrunie stated that “This market will sell more games on mobile than traditional consoles in 2006.”

He went on to quote figures which forecast sales of 1.8 billion game-enabled handsets by 2008. By 2010, the number of paid downloads per year is set to reach 1.7 billion, while gross revenues will rise to US$ 5.9 billion.”

This is impressive but the main challenge is that a significant portion of the users are still unaware of playing a game with their mobile phone. Secondly, the display of mobile phone is too small to enjoy games. Then, compared to gaming console titles, we do not have so many cool games for mobile phone. On the other hand, mobile phone games have immense potential simply because almost every family has now one or more than one mobile phone set. So, there is every chance of the market size of mobile phone games overtaking the market of gaming console titles. It wont happen this year, not even next year but it will happen.
Do you agree?

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