Nokia Enters The Mobile Advertising Game

Google has been getting all the attention when the subject of “mobile ads” comes up, but companies like Nokia have some advantages in the market. Nokia has unveiled a new system which might end up kickstarting the mobile ad space.

Espoo, Finland; New York, USA — Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user’s context - and feeding the ad to the device.

The whole system sounds pretty well developed and already can run image, audio, and video ads. It also sounds like the doors are open for third party add-ons, which could help the market grow quickly. If the need for mobile ads is there, this system should go a long way towards finding out how viable the market is.