Beyonce To Lead Charge For The Samsung Ultra Music SGH-F300

March 13, 2007 – 4:42 pm

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More and more content is making its’ way to mobile devices. Samsung is hoping they can catch some major attention with their addition of Beyonce as a spokeswoman for their newest campaign.

Samsung’s Ultra Music TV commercial, starring Beyoncé, will kick off the campaign globally in April, starting from Europe and CIS and expanding to other countries where Samsung Ultra Music phones are available. In addition, Ultra Music mobile users will have exclusive access to Beyoncé’s latest hit “Irreplaceable,” which comes embedded in their mobile phones.

Samsung mobiles cover a wide range of consumer needs with the right balance of stylish designs, form factors, and the latest technological features. Beyoncé is a talented individual who has shown her versatility in the entertainment industry through music, acting, and as a fashion icon.

Samsung has been making a number of “right moves” lately, and attracting their share of avid users. A trendy spokesperson and exclusive mobile content can’t hurt.

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