Navigation Targeted By Cell Phone Industry
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The cell phone industry is all about domination. And the major players in the cell phone business are not afraid to take on other electrics manufacturers, if they think it will help sell phones. Look at how many people have cameras with phones now? Well, personal navigation systems are the newest item targeted by the major phone manufacturers. The new Nokia N95, in particular, could put a hurting on existing GPS heavyweights.
While a few years ago personal navigation device makers like Dutch TomTom shrugged off possible rivalry from the handset industry, they have now acknowledged the potential risk to their business.
The world’s top handset maker Nokia started to sell its first navigation phone N95 a month ago, and other top vendors are expected to follow shortly, hoping to make 2007 the breakthrough year for cell phone navigation.
The N95, with a 700-euro price tag, is not in reach of the masses despite first reports showing strong sales, but the Finnish firm aims to bring GPS positioning chips to a wide array of its products.
After the N95, they plan on introducing a slew of new models that encompass even cheaper navigation systems. It’s bound to have an effect on sales for pure GPS companies at some point.
Resource: Reuters
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