Reliance Bum Rushes Nokia and Vodaphone With India’s Cheapest Handset

May 2, 2007 – 12:20 pm

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The battle for mobile phone users in India has been heating up even more lately. Both Vodaphone and Nokia have major plans to unleash extremely low-cost handsets, but Indian telecom giant Reliance has already pushed ahead with their latest low-cost entry, which will come in at an extremely low price of 777rs.

Decidedly a major thrust at penetrating deep the rural market and also picking up the low-end subscribers in urban areas, SP Shukla, president, Personal Business, Reliance Communications said through a countrywide videoconference that this would truly revolutionise the Indian wireless telephony sector.

“Never before and never again,” Shukla said would such an unbelievably priced handset be made available. “This is for the moment the lowest price anyone can afford, even Reliance,” Shukla said in response to a question from scribes in Delhi.

The videoconference had wired in scribes from Kolkata, Bhubaneshwar, Lucknow, Bhopal and Delhi, while the Mumbai press was told this earlier in a press conference this afternoon.

The phone will obviously not have as many features as more expensive phones, but it fits into the budget of a huge percentage of the market.

Resource: Indian Television

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