Nokia Opens First Mobile Phone Design Studio In India

August 1, 2007 – 6:27 am

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Nokia has been investing heavily in India and it’s clear that the country is a main target for the Finnish handset maker. Now they’ve announced the opening of a new design studio in Bangalore, the first of its’ kind in India. Design, of course, has played a major role in the adoption of cell phones, and this studio is the first of its’ type anywhere in the world.

The studio, also the company’s first anywhere in the world, will explore a range of design trends and themes, including detailed research into colour and material trends in India. It will also study use of mobiles for Internet in India and its implications for design, and examine innovative new features and uses for mobiles.

Run by a team of Nokia designers working with students at the Srishti School of Art, Design and Technology and established designers across India, it will also be a key destination for Nokia’s global team to visit to share ideas and be inspired, company officials told a press conference.

The advantage for the company is that they can receive input from Indians on designs that will sell well there, plus they’ll be able to possible come up with a new design that will put them ahead of the trends worldwide. No word on how many jobs this will create.

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