Advertising That Follows You Via Your Mobile Device Or Laptop

Pelago, a company that is working on “Pay Per Visit” advertising recently filed a patent for technology that displays relevant advertising on a persons mobile device or laptip computer using GPS, Bluetooth, or RFID tracking.

When a viewer enters into a “relevant” advertising area, Pelago will display an ad on your cellphone, PDA, or laptop.

To make it even more interesting for advertisers, Pelago will also be able to track to see if consumers dial a number associated with an ad, and financial transactions are examined to see if a purchase was made from an advertiser.

What are your thoughts on this type of advertising? Do you think that it’s helpful or invasive?