Verizon Wireless Partners With Real Networks And MTV - Creates Rhapsody America

Verizon Wireless recently announced that they have partnered with MTV and Real Networks to bring a single, integrated digital music experience that consumers can access via their PC, portable music device or mobile phone.

They have created a combined company called Rhapsody America which will deliver exclusive digital music service for Real and for MTV Networks’ premier music and pop culture brands in the United States.

John Stratton, executive vice president and chief marketing officer of Verizon, said, “Our commitment to innovation and making V CAST Music the #1 mobile music service in the country has led to today’s momentous announcement. Verizon’s alignment with these two great companies – MTV Networks’ music and youth marketing expertise with RealNetworks’ acclaimed service and technology – promises to propel digital music into an exciting new future. Together, our three companies will provide a new, unbeatable digital music experience that will give every consumer a way to get music quickly and easily – whether sitting in front of a computer screen or on-the-go with a mobile device.”

This looks to be an interesting partnership between 3 companies to deliver the what the end user wants. Access to their favorite songs, no matter what media he might be using.