Nokia To Add Social Networking Into Mobile Phones
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Nokia is adding to their diverse lineup of mobile applications by adding social networking as another thing that people can do with their Nokia handsets.
Nokia recently acquired Twango, a service that allows users to share photos, videos and audio files to via their key S60 platform.
“We are going to integrate it with our S60 platform,” Stephen Johnston, senior business development manager at Nokia, said in a speech to a trade fair in Helsinki.
When asked about social networking and the role of communities in Nokia’s future, he said: “It’s really going to be the underlying layer, across everything.”
Nokia hopes mobile social networking sites — which allow increasing swathes of the world’s population to keep in touch with friends online — will eventually encourage people to use the Internet on their cell phones with as much enthusiasm as they do on computers.
“Its seems that for many, virtual communities are the closest ones,” Jorma Ollila, Nokia’s chairman, said at the fair.
This seems like a logical move for Nokia - currently the world’s largest phone maker - to make inroads to keep customers loyal to their brand by offering something that other mobile phone manufacturers don’t. The ability to network on a neat little platform that doesn’t require a PC or laptop computer.
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