iPhone Price Drop Already Attracting College Students

News of Apple’s decision to drop iPhone pricing has spread like wildfire. Now college students are getting excited at the idea of purchasing a much more affordable version of the popular phone.

The company has been tracking students’ feelings about the iPhone since May. SurveyU conducted a “flash poll” of 1,000 students on the evening of Sep. 5, hours after Apple CEO Steve Jobs announced that the 8GB iPhone would drop in price by $200.

It’s no secret that most college students are constantly strapped for cash, so the pricing news was welcome. The importance of price in wanting the iPhone umped from from 80 percent in June, July and August to 90 percent in the flash poll.

“College students have seen how the iPhone performs and with this reduction, sales among college students will see a solid bump with an even bigger jump upon the next release,” said Dan Coates, co-founder of SurveyU.

Students who are nearing the end of an existing phone contract are now the most excited about the price drop. The price drop did exactly what was expected: created more interested in already surge sales of the phone.