Nokia Launches First Mobile Handsets That Feature Amharic

September 24, 2007 – 5:33 pm

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Nokia is constantly expanding their offerings worldwide. And part of that is the ability for handsets that offer many hither-to-before unused language sets. One such case is the new Amharic language handsets for Ethiopia.

At the launching ceremony held at the Sheraton Addis, the company displayed new products - Nokia 1200, 1208, 2630 and 2760 - which have features and applications specifically designed for markets such as Ethiopia. The products will give customers an option to operate the features written in Amharic the language. The five products are equipped with an Amharic keypad.

Levi Girma, Nokia accounts manager, told journalists that customers who would use the new products could exchange text messages written in Amharic. Levi said users could also write text messages in other local languages by using Amharic alphabets. “We are working with the Ethiopian Telecommunications Corporation to interface the new service with the existing system of the local operator. We are testing the system,” he said.

The price of the new handsets is between 35 and 90 dollars excluding customs duty, transportation and other costs. The new handsets would soon be available for sale through Nokia’s authorized distributor in Ethiopia, Glorious PLC. All handsets purchased from the authorized distributor will have a 12-month warranty.

The Nokia worldwide expansion continues. Nokia has 41% of the global mobile market.

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