Nokia Expects Big Sales From Third World

September 26, 2007 – 7:51 am

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Nokia is already selling more and more phones in emerging markets. Now the company expects that even greater sales will come from so-called “Third World” countries, where cell phone use is just taking off.

Nokia Oyj, the world’s biggest maker of mobile phones, expects 80 per cent of the world’s 1 billion new mobile-phone users by 2010 will come from emerging markets, says Loren Shuster, the company’s director general for east and southern Africa.

Eight hundred million new users will come from Africa, Latin America, China and India, Shuster said at a news briefing yesterday in Kinshasa, the capital of Democratic Republic of Congo. The world currently has 3 billion users, he said.

The fastest growth is coming in Africa, he added.

Nokia already controls between 38-41% of the global mobile phone market, depending on who you talk to. They currently are doing much more that other manufacturers when it comes to courting new customers globally.

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