Teens Use Cell Phones To Keep In Touch - Not To Look Cool

If you’re under the impression that teens are using cell phones just to “look cool” a new study finds that you think wrong. A new study finds that teenagers use their cell phones to keep in touch with family and friends - not to pose.

When teens aren’t busy talking with friends and family, here are the most important features that teens are looking for in a cell phone:

• Text Message (SMS) 45%
• Take digital photos/videos 29%
• Surf the internet / view websites 24%
• Download music 24%
• Watch regular TV 21%
• Instant Message or IM (through
  AOL, Yahoo, MSN, etc) 19%
• Download videos (long and short
  form) 19%
• Listen to FM Radio 16%
• Picture Message (MMS) 15%
• GPS (Global Positioning System) 14%
• Download ringtones 13%
• Customize my phone with
  wallpapers or pictures of my favorite
  TV stars, cartoon characters or
  sports stars 4%
• Play games (which come with the phone) 7%
• Download games 4%
• Get sports scores 4%
• Download graphics such as
  screensavers, wallpapers or pictures 3%

No matter what the results of this survey, I still believe that the “cool” factor has a lot to do with teens on phones.. that and unlimited calling plans!

OTX Research