Nokia Completes Enpocket Acquisition

Nokia recently announced that they have completed the acquisition of Enpocket a mobile advertising company.

The Enpocket acquisition is a logical step in establishing Nokia as a leader in Internet services. With the close of this transaction, we will create an exciting business focusing on advertising, offering a strong suite of services and solutions to enable brands, publishers, telecom operators and others to run targeted advertising and marketing campaigns for mobile audiences,” said Tero Ojanperä, Chief Technology Officer, Nokia.

Nokia’s vision for this advertising platform is to offer the largest, high-quality advertising marketplace; offering advertisers global, targeted reach; offering mobile operators and publishers a simple way to monetize their mobile assets; and offering consumers access to rich, interactive, and valuable content which is available via relevant, interesting and appropriate advertising.