Verizon Wireless Offers mShopper For Mobile Web 2.0

October 24, 2007 – 8:30 am

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Shopping just got a little more competitive. Verizon Wireless recently announced the launch of mShopper a new application available to cell phone users with Mobile Web 2.0.

This new service allows Verizon Wireless subscribers to shop and compare prices on items before making a purchase.

mShopper’s catalog includes more than 9.2 million products from hundreds of quality online merchants – including eLuxury, eBags, Bluefly, Shoes.com, and many more – and the entire mShopper experience was designed from the ground up for simplicity and mobility. For example, mShopper’s patent-pending dual-field entry enables quick, accurate searches when you enter as little as two characters – if a customer wants to compare prices on the high-definition television they are buying, they simply enter the first two letters of a brand and model, and they will get the results in seconds. In addition, customers also have the flexibility to select sizes and colors, essential for products like shoes and apparel, as well as change ship-to addresses and shipping methods with one click.

mShopper has developed new enhanced features that will launch for the first time on Verizon Wireless’ Mobile Web 2.0 service. mShopper’s Browse lets Verizon Wireless customers browse by category and by merchant and the Hot Specials feature lets subscribers sign up to receive premium discounts and special offers direct from mShopper partner merchants.

In order to access the features of mShopper, subscribers must be enrolled in Mobile Web Access. Subscribers can launch the browser of their phone, select “subscribe” and accept the terms and conditions. Most mShopper features are free with any Mobile Web 2.0 monthly subscription. Customers who sign up for a $15 V CAST VPak monthly subscription get access to Mobile Web 2.0, plus unlimited airtime for Verizon Wireless’ V CAST service, ESPN MVP and Get It Now® services.

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