Nokia Opens First Retail Store In China

October 29, 2007 – 8:39 am

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The Nokia drive to expand is relentless. Now the company has announced that they’ve opened their first ever retail mobile phone star in China.

he Shanghai store is also Nokia’s first standalone retail store anywhere. The company reckons it will give customers a personalized shopping experience with display screens that show product and store information.

And the products in the store are linked to appropriate accessories, such as headsets, printers and wireless speakers.

The company doesn’t run many retail locations, but it does open them in strategic locations to help with branding.

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