AT&T To Offer Dave Matthews Band And Van Halen Ringtones

December 10, 2007 – 5:54 pm

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AT&T is serving up ringtones from two popular rock groups, Dave Matthews and Van Halen.

AT&T director of music and personalization products Mark Nagel says the Dave Matthews deal was a result of simply communicating the demand.

“It was a case where he was being searched for literally thousands of times a month with no content to give,” he says. “We took those figures to the label and the band’s management and let them know that people are asking for this. At the end of the day, it’s their decision.”

In Van Halen’s case, the band is on a reunion tour. Capitalizing on that is one reason behind not only making the ringtones available at long last, but for doing so in a nonexclusive fashion.

“They have all kinds of fans using all types of operators,” says David Dorn, senior VP of new-media strategy for Rhino, which manages the Van Halen catalog. “We just thought it made the most sense, with the band being on the road, to work with all of our partners.”

Look for these ringtones to come to an AT&T cell phone near you!

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