Microsoft Introduces Mobile Advertising

Microsoft recently announced the availability of mobile advertising on MSN Mobile. Beginning today mobile visitors will start seeing mobile banners and text link advertising on MSN’s mobile site.

Early advertisers to the program include Paramount Pictures and Jaguar North American.

“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “By incorporating advertising on MSN Mobile, we are allowing advertisers to
extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”

MSN mobile already gives users access to the following features:

* Movie tickets through MSN Mobile - Through a continued alliance with MovieTickets.com, Microsoft has extended the movie experience to MSN Mobile. U.S. customers not only can view movie reviews, theaters and show times, they can also purchase tickets directly from the phone via MovieTickets.com.
* Ring tones, wallpaper, games and video clips on MSN Mobile. In an exclusive collaboration with Thumbplay Inc., customers in the U.S. will now be able to purchase ring tones, wallpaper, games, video clips and more within the MSN Mobile offering.
* New astrology channel. MSN Mobile also now offers an astrology channel providing daily horoscopes to customers in the U.S. for free. (Airtime not included.)

Look for all of these features at MSN Mobile