Ribbit Unveils Mobile Application Development Platform

Google isn’t the only new face in the mobile application development business. Google made a splash when they introduced an API to help developers speedily build web applications. The Ribbit platform will make it easy for developers to add mobile connectivity to just about everything.

As well as planning to sell its own services directly to consumers in the first quarter, Ribbit said it is working with more than 600 outside developers who are using its technology to create their own voice applications.

Ribbit software serves as an interface between anything from Web sites, e-mail and instant messaging to mobile or regular phones. Developers do not need to be telephony experts to build services with Adobe’s Flash software, which works on most computers.

“A developer can take telephony out of our sandbox and bring it to where you live,” said Crick Waters, Ribbit’s vice president for strategy and business development.

It is getting quite apparent from announcements like this one that mobile apps will be springing up all over the place in 2008.