NTT Introduces Cell Phone With Programmable Aromas

April 7, 2008 – 12:55 pm

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How does your cell phone smell? Well, that is a question that NTT plans to answer. They are offering a new phone that will allow you to download and “play” fragrances.

“Fragrance communication,” in which pleasant odors are used to enhance indoor environments, dates back to 2005, the carrier said Monday, in a statement. “The new mobile version offers the convenience of using mobile communication to download Fragrance Playlists, or files of recipes for specific fragrances together with visual (GIF animation) and audio (MIDI) content,” NTT added.

In a 10-day pilot that starts Thursday, 20 test subjects (men and women) will get a kit containing a mobile phone and a fragrance device. Five testers will also be given Service Gateway modules, which control operation of devices in the Mobile Fragrance Communication system. The Web-connected gateway can receive commands from a mobile phone to activate fragrance right before the user gets home, for example.

Users will be able to download fragrance playlists from the NTT DoCoMo’s “i-mode” mobile Web site. Fragrance data is then transferred via the phone’s infrared port to a device loaded with base fragrances. It mixes and emits the desired fragrance while the user enjoys audio or video on their phone. Playlists can also be edited and shared with other subscribers, NTT said.

If the pilot program is successful, you can expect to be “smelling” people’s phones as well as hearing them in the not too distant future.

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