AT&T Launches My Communities For Social Networking

by Heather McLaughlin

AT&T just announced they are launching a mobile platform for their mobile phone subscribers to stay connected with their favorite social networking platforms. The application, developed by Intercasting Corporation, allows users to maintain and manage several social networking platforms with one easy to use interface.

“Our social networking applications are among our highest-performing category, and we anticipate sustained interest from consumers as social networks continue to explode in popularity and diversify in purpose,” said Mark Collins, vice president of Consumer Products for AT&T’s wireless unit. “The My Communities application brings unmatched simplicity, increased functionality and deeper integration to this space, a combination we believe will win over active users and newcomers alike.”

My Communities is compatible with MySpace, the mobile-only community Rabble, blogging sites LiveJournal and Xanga and the photo-sharing site Photobucket. My Communities also features sites whose members share common characteristics such as ethnicity (AsianAve, BlackPlanet, MiGente), faith (FaithBase) or sexual orientation (GLEE). Subscribers get instant access to additional sites as soon as they are added to My Communities and will be alerted to updates when they launch the application — no upgrade is required. Through My Communities, subscribers can register for social sites directly from their phone without ever having to go to the Web, a feature not common with most other social networking applications.

This application is available on 23 devices for a monthly subscription of $2.99 a month. To find out more or to see if your mobile device qualifies, please visit AT&T’s Media Mall.

Tags: AT&T, Media Mall, Social Networking