Nokia Revamps Location Based Services On Cell Phones

by Heather McLaughlin

In an effort to provide a better experience for their mobile phone users, Nokia recently announced that they are upgrading their mapping and navigation services.

A key point highlighted by Halbherr, head of the location-based experience team in Nokia Multimedia was the evolution of Nokia Maps from the first version, announced in February, to the next phase, which is available for download today. “We have taken a lot of the consumer feedback that we received when we launched Nokia Maps and are feeding that into the next versions of the product,” said Mr. Halbherr.

The updated Nokia Maps application has a new streamlined user interface
with improved nearby search and detailed categories. “Many people were saying that they didn’t know how much data they were using, so we have added a data download counter in the map view. We also added a GPS status indicator so that you know when your device is connected to the satellites.” The updated version also comes with a bonus three-day trial
Navigation license free of charge*. “With this trial users can try out the service over a weekend holiday or a short business trip and discover the convenience of having a personal navigation device integrated into their mobile.”

“Speaking of streamlining things,” added Halbherr, “We are happy to report that we have a new and improved PC Map Loader available for users to download.” The Nokia Map Loader is used to conveniently side load maps on to the device before you need them. “The improved Map Loader transfers the maps up to 10 times faster than the first version and enables downloading the voice guidance files.”

They also stated that they are planning on bringing the number of countries that they have mapping service for to 150 during the second half of 2007.

To find out more about or to download Nokia’s new mapping system, please visit Nokia Maps