O2 Snagging Clients From Rivals

by Darren

O2 is very happy to be the exclusive company to offer iPhones in Britain. The advantage is causing people to switch to O2, something the company is quite pleased about.

“Over time, three out of four customers of the iPhone will be new O2 customers, because you can only get the iPhone by becoming a customer of O2,” Matthew Key, incoming head of 02, told reporters in London in comments embargoed until Thursday.

Key declined to comment on how many of the music-playing and web-browsing handsets had been sold since its launch on November 10, but sales in the first few weeks have been in line with expectations, he said.

O2 hasn’t discussed any specific numbers concerning the iPhone, but did mention they were in-line with expectations.