Sprints Wants To Help Customers Understand Their Phones

by Administrator

Sprint is formalizing a plan that will make their store employees know more about the phones they’re selling. This, in turn, should help the customers who come into the store get a better handle on the phones they’re purchasing. The move is not unlike what’s been going on with electronic stores that attempt to demystify gadgets. The better the customer understands what they’re buying, the more likely they are to purchase the time.

Spring has 1,900 stores nationwide, all of which were closed recently in order to facilitate training.

Customers who don’t have time for the 10-minute to half-hour sessions can make appointments for later visits. These free sessions will be available to existing subscribers as well, even if they aren’t buying a new phone or accessory, Dixon said.

The company tested the system in St. Louis and Pittsburgh in July, and customer satisfaction improved so much that the company rushed it into a nationwide launch, she said.

Sprint said a better educated customer was also less likely to want to return a phone.

Tags: Sprint