Verizon Introduces The First Ever Mobile Game Show – The Limbo Show

by Heather McLaughlin

March 21, 2007 – 2:25 pm

Today Verizon announced that they are releasing the first ever game show for their mobile phone subscribers.

The show, called “The Limbo Show” offers “Limbo Auctions” that subscribers can win weird and quirky prizes for just a few dollars. The kickoff begins today and a 50 inch big screen HDTV is up for grabs. The Limbo Show is part game show and part text messaging. It’s available to all V-Cast subscribers.

The Limbo Show gives Mobile Web 2.0(SM) customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through “How to Limbo,” and “Tips & Tricks.” She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414 or visit 41414.com

Standard text messaging rates apply.