Verve Bringing Local Content To Verizon Cell Phones

by Heather McLaughlin

Verizon recently announced that Verve is now going to provide local content to their subscribers with Mobile web 2.0 access.

“The mobile Web is about finding reliable local information,” states Art Howe, long-time publisher and chief executive officer of Verve Wireless. “While consumers are out and about, they’re increasingly using their phones to get answers about what to do, where to go, and what’s around them. Local publishers have the answers. Verizon Wireless recognizes the importance of local information to their mobile subscribers, and we are excited to help them provide the best and most accurate in-market information to their customers. At the same time, our publishing partners realize that mobile gives them an immediate and compelling way to stay connected to their readers.”

With Verve Local, Verizon Wireless customers can access leading news, entertainment, restaurant guides, event listings, community calendars, and more from their trusted local media sources – including daily newspapers, alternative newsweeklies and city magazines.

For more information about Verve, please visit Verizon Wireless.